Latest Trends in Event and Conference Technology

There is no business or industry that has not been impacted by technology. With developments in technology and the era of deep attendee personalization companies are able to deliver a much richer and more engaging customer experience.

The event management, event planning and conference space is no different. Events and conferences are part of a global footprint that attract more than 5 million attendees each year. From a single day event to multi-day conferences attendees descend on events of various shapes, sizes and formats for some education, professional networking and to connect and deepen relationships with partners and customers.

Events and conferences are managed with precision because they serve as essential tools to reach the target audience for businesses. They raise brand awareness and build a positive reputation. And, use of event technology broadens the impact and benefits. Organizations, large and small, use it to transform attendee experience, get better ROI, deliver in-booth attendee engagement, and more.

Event technology has rapidly evolved over the past 5 years. Here are some recent and latest trends driving adoption in events and conferences.

Samsung_Gear_VRVirtual Reality

Let us start with a technology that has been making waves for a few years now. Virtual Reality (VR) glasses and devices from Facebook, Google and Samsung have experienced a significant uptick in 2017. It has the benefit of showcasing close-to-live product demos while overcoming the need for having the physical product or equipment, a piece of machinery or an aircraft, on hand. VR delivers a fully-immersive attendee experience.

droneDrones

Drones have now found their way into the public domain. It is common to see people taking selfies or using drones as a recreational activity. But, there are plenty of other creative and useful activities. With respect to event technology, drones are great for shooting 360-degree videos. Drones are also being used to deliver and maintain Wi-Fi connectivity when fixed-point routers become saturated with users, for security at large-scale events and more.

smartwatchWearables

Wearable technology courtesy of tech giants like Apple and Samsung are increasingly playing a bigger role in affording convenience and serve as an alternative medium for information delivery. Smartwatches can serve as an extension of a mobile event app to serve up bite-sized information like event alerts, reminders to next session, accepting invites from other attendees and more.

livestreamLive Streaming

Attendees love to share event experiences! In the past, this has often been difficult and expensive because of the need to have special equipment and software. But not any more. With Periscope (Twitter), Facebook Live,  Youtube Livestream, Instagram and other apps, crowd live streaming is the new thing at events and conferences. Just throw in FREE WiFi and you’re off to the races. Your content is reaching farther and getting amplified – thanks to your attendees and the ubiquity of those free tools.

BeaconBeacons

Bluetooth Beacons can be used to deliver convenience, efficiency and attendee engagement to events and conferences. Beacons provide location awareness thereby letting you automate check-ins, track attendee interactions, measure session attendance, deliver hyper-local content and more – without having to invest in expensive technologies. They serve as the most non-intrusive and efficient form of information capture.

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