ICYMI – Product Marketing Community Boston – Event Recap

Beantown Beacons was proud to sponsor and host the Boston Product Marketing Community conference on BEEP, its mobile app and attendee analytics platform. The marketing community is a community of expert product marketers from all corners of the country and across industry verticals. As stated by the organizers of the event, the goal was “Disruption – the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus”. “Architects of Growth” was the theme of the event aimed to show product marketers how to successfully grow their businesses.

The conference was filled with excellent speakers and amazing insights, a huge amount of networking, and many “Holy crap, I didn’t know that!” moments.  Featured keynotes were delivered by Steve Gaylor of Pragmatic Marketing, Jeff Lash of SiriusDecisions, and Michael McCune of CEB.

PMC Boston - Team PhotoSteve Gaylor made everyone rethink product marketing in a whole new way through what he called agile product marketing. Jeff Lash did a fantastic job on finding the key differences between product marketing and product management, letting us know how to separate the two. Michael McCune talked at depth on how consumers of today are more empowered than ever before and then explained how they can be reached. We also thoroughly enjoyed speeches from Neil Baron of Baron Strategic Partners, Jeffery Vocell of Hubspot, and Russ Heddleston of DocSend. And of course, a hot gourmet Mediterranean lunch! Ymm.

 

Attendees used BEEP to follow the agenda, experience a more fluid networking experience, and fill out in-app surveys. We look forward to partnering with the Product Marketing Community and hosting and enabling their future events! And we hope to see some of you there as well!

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