Events, conferences & tradeshows are a huge commitment. They require a significant investment in budget, time, resources and planning. A recent Price Waterhouse study puts this investment at 21% of the total marketing budget. A typical medium-scale event takes an average of 4+ months of planning while some large events requiring more than 10 months of meticulous orchestration.

We believe you should be able to measure the ROI of your event marketing like you do with other online marketing channels. You should be able to gather data and insights from past events to optimize and transform the attendee experience and maximize event ROI at future events.